Work
Music videos you move through
On-Tape work is shown as a cinematic space, not a flat archive. Scroll through the projects and move across the worlds, artists and release energy behind each video.
Campaign-led rollout visuals
Live energy and direct performance
Project 01
#AFG ZT - First Things First Freestyle
Built around a darker, late-night performance feel with movement that stays raw without losing finish. The aim was to keep it serious, immediate and replayable.
Direction, filming, edit, finish
Make the artist look focused, cold and ready
Project 02
24Liz - TRAP JOLLY
A stronger campaign style build: one main visual supported by short-form edits that could keep the release active across TikTok and Instagram instead of relying on one upload.
Main video plus rollout-ready clips
Shows repeat trust with the same artist
Project 03
#MHG S1 - Sheisty 4 True
A one-location piece shaped around tone and presence. The challenge was to keep the frame stripped back while making the artist look more serious through cleaner image quality and stronger overall direction.
Higher quality made the artist feel more established
Presence, framing and visual credibility
Archive
More from the run of work
Selected projects, repeat artist collaborations and the latest On-Tape releases.