Who BDIDIT is
I am an artist, director, videographer and editor. Because I have first-hand experience as an artist, I understand how artists want to be seen, how visuals affect image, and how important trust is within the process.
About
BDIDIT + On-Tape Media
On-Tape is a UK rap-focused creative platform built through real artist collaboration, combining full music videos, short-form rollout content and long-term visual development for emerging artists.
Industry experience
Alongside my dad as my manager, I have worked with music lawyers on contract negotiations and sat in regular label meetings with a wider team, including Jon Barlow, founder of 3 Beat, to plan future releases properly. The process also involved working with Kobalt Music on the distribution side.
Core focus
Our strongest focus is building visual identity with artists over time, not just filming one-off jobs.
What On-Tape delivers
On-Tape produces full music videos, short-form rollout edits and artist development support for independent artists, managers, labels and creative teams.
Creative approach
Cinematic, dark and performance-led. Every visual is built around story, presence, pacing and how the artist should feel in frame.
Working base
Based in London and rooted in the UK music scene, with travel across different locations and a run-and-gun production style shaped around real artist situations.
How the brand developed
On-Tape grew through practical work with artists including S1 MHG, 24 Liz and Mase, combining full video outputs with short-form content designed to support release momentum.
Production model
Most shoots are solo-led and run-and-gun, which means directing, filming, adapting to location issues and shaping the final edit all happen within one connected workflow.
Brand language
The On-Tape visual identity stays consistent across thumbnails, edits, typography and layout so every project feels part of one strong creative brand.
How work is presented
Every project page follows the same clear structure: brief, role, creative decisions and finish. That keeps the work easy to move through and gives each release a cleaner presentation.
Let's Build
Have a track and a vision?
We can shape the visual concept and turn it into a cinematic final piece.