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Bdidit x Izzpot - Jackie Chan [Music Video] | GRM Daily
Artist-led visual release built for identity and replay value.
Watch on YouTubeArtist Identity
BDIDIT as an artist
BDIDIT is an active artist in the UK scene, not just behind the camera. That perspective shapes how On-Tape develops visuals, storytelling and artist image. At 17, BDIDIT signed to 3 Beat Universal after a TikTok video hit 32 million views, then worked through the label process with his dad as manager, music lawyers, Kobalt Music and a wider release team.
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BDIDIT - Brother In Arms | MIC UP MUSIC
Performance-first cut with clean pacing and strong presence.
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BOP - BDIDIT (MUSIC VIDEO)
Cinematic visual with a darker tone and focused storytelling.
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BDIDIT - I Can't Lie [Music Video] | GRM Daily
Visual campaign piece designed for rollout momentum.
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Pain Made Franks x Bdidit - Conundrum
Raw session energy with tight, rhythm-led editing.
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Young Kay x Bdidit - Bad Habits [Music Video] | GRM Daily
Moody visual delivery built around artist identity and tone.
Watch on YouTubeCreative Direction Philosophy
As an artist-director, BDIDIT prioritises authenticity, confidence and recognisable identity. Visuals are built to support both the track and long-term artist positioning.
Music Focus
UK rap, drill and urban storytelling with cinematic references, moody production, and personal narratives.
Career Milestone
Signed to 3 Beat Universal at 17 after one TikTok video reached 32 million views. From there, BDIDIT and his dad, acting as manager, worked with music lawyers on contract negotiations and joined weekly label meetings with a team that included Jon Barlow, founder of 3 Beat, to discuss future release plans. Distribution conversations also involved Kobalt Music.
Radio Features
Featured on radio multiple times, including BBC Introducing Northants and Three Counties playing "Bop" on BBC Three Counties Radio on 3 April 2025, plus a Unity Radio appearance with Jasmine Rowland on URBASS. Listen on SoundCloud
Press & Interviews
Featured in "Life Journey of BDIDIT: The Musician Who Is Taking The World By Storm", an artist article covering early influences, recording at JuiceBox in West London, the 32 million view TikTok moment, and the debut signed release "Jackie Chan" with Izzpot on GRM Daily.
Cross-Discipline Value
Artists get one creative lead across music video, rollout edits, and visual identity development.