CV / Credits
BDIDIT
Artist, creative director and videographer working across music, visuals, release planning and artist development. The CV below brings together both sides of the work: BDIDIT as an artist and On-Tape Media as a creative video platform.
Professional Summary
Multi-disciplinary artist, creative director and videographer working across music video production, short-form rollout strategy and artist development. The work combines creative direction, camera-led production, editing, grading, client communication and release planning, with a focus on helping artists look more serious, consistent and ready for public release.
Biography
BDIDIT is a UK artist, creative director and videographer. His work sits between music and visual production: writing and releasing as an artist, while also directing, shooting and editing cinematic visuals for On-Tape Media. Having experienced the artist side of the industry first-hand, he understands how important visuals are for perception, confidence and rollout. This background shapes On-Tape's approach: building with artists over time rather than treating videos as quick one-off jobs.
Career Direction
The goal is to keep developing On-Tape Media as a trusted creative platform for rap, drill and urban artists, connecting full music videos, short-form content, release planning and artist identity. The long-term direction is to work with more serious independent artists and labels while continuing to grow as both an artist and visual director.
Education
ACM University, Rap and MC pathway, 2023-2026. Study has supported development across music practice, creative identity, professional presentation, release strategy and wider creative industry understanding.
On-Tape Media Experience
Founder of On-Tape Media and production lead for independent and emerging artists across UK rap and drill. Recent work includes collaborations with S1 MHG, 24 Liz and Mase across full music videos, short-form rollout edits and artist-focused visual development. The role covers client conversations, creative direction, filming, editing, delivery and helping artists present themselves more seriously through stronger visuals.
Artist Career
Active recording artist as BDIDIT, with original releases, performance visuals and digital campaigns. Signed to 3 Beat Universal at 17 after a TikTok video reached 32 million views. Released "Jackie Chan" with Izzpot on GRM Daily and continues to build both the artist identity and the visual side of the brand.
Label & Release Planning
Worked alongside my dad as manager through contract discussions with music lawyers, making sure the agreement suited the artist side as well as the business side. Took part in weekly label meetings with the wider team, including Jon Barlow, founder of 3 Beat, discussing future release plans, rollout direction and next steps. Worked with Kobalt Music on the distribution side of the release process.
Creative Skills
Directing, editing, videography, camera operation, artist direction, performance coaching, grading, short-form cutdowns, visual strategy, rollout planning, client communication and building concepts around the artist rather than forcing one fixed style onto every release.
Professional Strengths
Artist-first communication, understanding references, translating a track into a visual idea, directing performance on set, adapting to limited locations or time, working independently, editing quickly, keeping a consistent visual identity and using industry knowledge to support creative decisions.
AI & Creative Workflow
Interested in implementing AI in an ethical way within creative work. AI is treated as a support tool for planning, organisation, idea development and workflow, while the creative direction, artist voice and final decisions remain human-led.
Software & Tools
DaVinci Resolve, Adobe Premiere Pro and video editing workflows for music visuals, social cutdowns and colour work. Experience with camera-led production, location shooting and run-and-gun music video setups.
Selected Achievements
32 million views on TikTok, signing to 3 Beat Universal at 17, GRM Daily release with Izzpot, BBC Introducing radio play for "Bop" on BBC Three Counties Radio on 3 April 2025, multiple radio features and ongoing artist-led video work through On-Tape Media. Listen on SoundCloud
Press & Interviews
Featured in "Life Journey of BDIDIT: The Musician Who Is Taking The World By Storm", an artist article discussing background, influences, TikTok growth, signing to 3 Beat Universal, and the GRM Daily release "Jackie Chan" with Izzpot.
Recent On-Tape Outcomes
Delivered three full music videos and 15+ short-form edits across recent artist collaborations, with social content reaching between 9,000 and 55,000 views. Work has supported stronger artist presentation, repeat trust and more serious release rollouts.
Testimonials / References
Formal references can be provided on request. Current professional evidence includes BBC Introducing confirmation of radio play for "Bop", published artist work on GRM Daily, label and release planning experience with 3 Beat, distribution work connected to Kobalt Music and repeat creative work with artists through On-Tape Media.
Client feedback and direct testimonials can be added here as the brand collects written permission from artists, collaborators and industry contacts.
Contact
Email: ontapeteam@outlook.com
Instagram: @bdidit_official
On-Tape: @ontape.uk
YouTube: @Bdidit_official
TikTok: @bdiditt