Project Brief
Produce a hero freestyle video that could carry the main release while also generating supporting content for social platforms during release week.
Project Detail
24Liz - TRAP JOLLY (Music Video)
Fast-turnaround freestyle campaign built to hit hard during release week.
Play on YouTube
My Role
Concept direction, pacing strategy, lead edit, short-form cutdowns and campaign exports.
Creative Decisions
The project was shaped around fast impact, with strong opening moments and a clean visual rhythm that could be reused across reels, stories and TikTok without losing consistency.
Outcome
The result is bigger than one video on its own. It gave 24Liz a main visual plus extra content that could keep the release moving across different platforms.