Project Brief
Create a performance-led music video that feels raw and immediate while still looking controlled enough for a public platform release.
Project Detail
#AFG ZT - First Things First Freestyle (Music Video) | Pressplay
Performance-led night visual built for YouTube drop day and supporting short-form rollout content.
Play on YouTube
My Role
Treatment, creative direction, camera operation, edit, grade and final delivery masters.
Creative Decisions
Shot across two London locations, combining handheld texture with controlled movement to keep the visual raw but premium, with pacing designed to maintain energy throughout the full track.
Outcome
The final piece lands with the raw energy it needed while still feeling polished enough to sit comfortably on a bigger platform release.