0
TikTok views across BDIDIT content
Impact
Streams and audience reach
A snapshot of audience response, artist momentum and how recent On-Tape work has been landing.
0
Views across artists and projects On-Tape has worked with
Recent project impact
Recent short-form posts connected to S1 MHG and 24 Liz reached 9K to 55K views, helping support release visibility while also increasing attention around On-Tape itself.
Business growth
This run of work also led to new enquiries, repeat collaboration and stronger artist trust, showing that On-Tape is functioning as both a creative service and a business development tool.
Unreleased work still matters
Not every collaboration goes live at the same time. The Mase project still shows the trust behind the work and the range in how On-Tape approaches different artists, even before release.
How On-Tape tracks performance
We track rollout impact through first-hour retention, first-week views, short-form watch time, and conversion from clips to full video plays.
Platforms
YouTube, TikTok and social rollout channels are reviewed per release to refine hooks, cut length and posting sequence for the next drop.
Note
Figures combine public post performance, finished work and wider On-Tape activity around each release.