32M+ TikTok moment
BDIDIT signed to 3 Beat Universal at 17 after a viral TikTok hit 32 million views.
UK Rap, Drill & Urban Visuals
Music videos made by an Artist, for Artists
On-Tape Media brings together music video direction, short-form rollout editing, artist development and creative decision-making across live projects in the UK rap space.
BBC Introducing
"Bop" was played by BBC Introducing Northants and Three Counties on BBC Three Counties Radio.
Real artist rollouts
On-Tape work connects full videos, short-form clips and release planning for artists including S1, ZT and many more.
Explore On-Tape
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Let the shutter pick where you go next, or switch it into discount mode for a chance to get money off your next On-Tape video.
Explore mode: spin to jump to work, process, short-form strategy, impact, tools, the brief builder or contact.
What We Do
Creative direction built around the artist
On-Tape brings together finished visuals, release strategy, audience growth and artist-focused development in one connected creative platform.
Finished music video work
Project pages document the brief, my role, creative decisions and final outputs across featured releases.
Approach to artist development
The process section explains how concept planning, filming, editing and rollout strategy work together.
Profile, credits and impact
Supporting pages outline my creative identity, project reach, skills, experience and current practice.
Direction
Music video production
Cinematic, artist-first visuals built around energy, story and replay value.
Short-Form
Short-form edits for release weeks
Fast, clean and platform-ready cuts for reels, TikTok, stories and promo drops.
Development
Artist development through visuals
From treatment to final cut, we help artists look consistent, credible and ready.
Recent projects
Latest releases
The newest public projects, ordered by their YouTube release date.
GD OT - SMH (Shaking My Head)
GD OT - SMH (Shaking My Head)
The newest release in the On-Tape project archive.
RYZAN - CALM ft. Mase, EZJET
24Liz - Henny and Raws
24Liz - Henny and Raws
Performance-led music video from the ongoing 24Liz collaboration.
#MHG S1 - Sheisty 4 True
#MHG S1 - Sheisty 4 True
Official performance video built around presence, framing and energy.
Work With Us
Need visuals for your next release?
Send your track, timeline and location. On-Tape handles concept, shoot, edit and rollout-ready delivery.
From The Blog
Short-form strategy: hook first
We break down how we used a captivating first-second hook in a BDIDIT TikTok to increase retention and keep viewers watching.